Noah Lyles Says He Wishes the Details of His Adidas Contract Were Public
Lyles on non-disclosure agreements: “It’s something that’s been sucking since track & field started”
By
Jonathan Gault
March 1, 2024
GLASGOW, Scotland — Reigning 100m/200m/4x100m world champion Noah Lyles signed a contract extension with adidas this week that will take him through the 2029 season and the announcement generated headlines because his agency, Global Athletics & Marketing, touted it as the richest track contract since Usain Bolt‘s retirement in 2017.
But only a few people truly know how much Lyles’ contract is worth: Lyles himself, his agent Mark Wetmore, adidas head of sports marketing Spencer Nel, and perhaps a few people within their respective inner circles. Almost every track & field endorsement contract — the main source of income for professional runners — is covered by a non-disclosure agreement (NDA), which prevents athletes from sharing details of the contract publicly.
“I definitely wish we were able to say how much it was,” Lyles said. “In fact, somebody made a tweet and they were doing some math off of the $20 million that is assumed that Bolt made in 2017. And I’m not gonna lie, there was a number in there that was very, very close to the real thing. And I was just like, dang. I wish I could just at that moment actually say what it was.”
Lyles, speaking after his first-round heat of the World Athletics Indoor Championships on Friday, said he has asked adidas multiple times to be allowed to share details of his contract. He said he has been rebuffed each time, and though he said was not provided with a specific reason, he thinks he knows why.
