Rooted in Oakland.

That was the slogan, the motto that was supposed to define the ethos of the Oakland Athletics under the leadership of John Fisher and Dave Kaval. They hung signs from the stadium facade and plastered the hashtag on social media. The A’s were about history and community. Their decrepit stadium and its concrete masses could be an eyesore, but the old place had its charm. Oakland’s small attendance numbers could be trumped by the right-field drums and the die-hard loyalties of the people who showed up every single night.

People like Bryan Johansen, whose fandom took on a life of its own when team social media accounts posted his candid reaction — “what the f—?” — after outfielder Ramon Laureano was hit by a pitch for the 11th time in 2019. Johansen is an Oakland lifer with the team’s script logo tattooed on his forearm. His Laureano post spawned memes, which morphed into a cottage industry featuring shirts, mugs, hats, banners, all saluting the audacious nature of Oakland fandom. While team executives explored options for a glitzy new ballpark complete with gondolas transporting fans from BART Stations to the ballpark, a New York Times article celebrated the Oakland Coliseum’s debaucherous depravity. The article called the Coliseum baseball’s last dive bar, and Johansen thought, “Man, that’s the most beautiful line I’ve ever heard talking about this stadium.”