Turkish Airlines becomes Melbourne Victory’s new principal partner

Turkish Airlines is pleased to announce that it will be the Principal Partner of the prestigious professional sports team, Melbourne Victory Football Club, for the next three years, starting with the 2024–2025 season.

Turkish Airlines contributes a legacy of nurturing athletic talent and sportsmanship to our collaboration, drawing from its rich history of sponsoring a wide range of sports disciplines and teams globally. In addition to expanding its wide range of sporting activities, Turkish Airlines further demonstrates its commitment to integrating cultures and communities via the shared love for athletic achievement by teaming up with Melbourne Victory, a team renowned for its spirit and accomplishments.

The Isuzu UTE A-League Men’s and Liberty A-League Women’s teams of Melbourne Victory, as well as its Academy sides, will feature flag bearer prominently as their front-of-shirt partner. The collaboration will cover a range of digital platforms, signage, and in-stadium activations.

Along with other elite sports teams like the UEFA Champions League, the Türkiye National Football Team, and other of Turkey’s biggest domestic football teams, Melbourne Victory will be joining the airline’s ranks.

Prof. Dr. Ahmet Bolat, Chairman of the Board and Executive Committee of Turkish Airlines, commented on the new relationship, saying, “We are glad to embark on this journey with Melbourne Victory—it’s a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne.” As we sponsor multiple teams in various sports, it is customary for our airline to use our shared principles of excellence and desire for success to provide unforgettable experiences for both football fans and travelers.